The Aspen Group was founded in 2014 by Mara Solano and David Chen — two agents who had spent the previous decade at large brokerages in Scottsdale and grown tired of the volume model. We work with roughly twenty-five clients a year, on purpose.
We know the difference between a $2.4M listing on Mockingbird Lane and one on Tatum Boulevard — not because of the square footage, but because of the lot orientation, the morning shadow from Camelback, and the kind of buyer who actually closes in this zip code. That nuance is the entire job.
Our advisory spans sales, seasonal and long-term rentals, land valuation, and the quiet off-market work that never reaches Zillow. If you are considering Paradise Valley, we should talk before you call a larger firm.
Every engagement begins with a 90-minute consultation — at the property, over coffee at Luci's, or by video if you are out of state. We turn down more work than we accept, so what we take, we do properly.
Full representation for buyers and sellers of homes priced $1.5M to $12M across Paradise Valley, North Scottsdale, and Arcadia. Includes professional photography, architectural staging consultation, MLS strategy, and a private buyer network cultivated over fourteen years. We do not dual-represent.
Turnkey leasing for snowbird season (Nov–Apr) and annual tenants on homes from $8K to $45K per month. Full concierge: linens, mid-stay cleanings, pool service coordination, and 24/7 guest line.
A 14-page written valuation covering recent comps within a 1-mile radius, lot-specific adjustments, architectural pedigree, and a 90-day pricing strategy. Used by estate attorneys, divorce mediators, and homeowners considering a future sale. Delivered in five business days.
For raw lots, mid-century teardowns, and split-parcel opportunities. We coordinate with Maricopa County zoning, coordinate soil reports, and connect you with three vetted desert-modern architects.
We are not a high-volume brokerage. The average Aspen engagement runs 11 weeks from consultation to closing, and we will tell you on day one if your timeline is unrealistic for this market.
A 90-minute consultation at the property or our studio on Lincolns Drive. We walk the lot, review title, and listen to what you actually need — which is rarely what you first describe.
A written plan covering pricing range, prep budget, photography direction, and a launch calendar timed to Paradise Valley's seasonal buyer traffic (peak: Jan–April).
Staging, light repairs, architectural photography by Mariko Yamada, and a private preview week for our buyer network before the listing reaches the Arizona Regional MLS.
MLS syndication, broker tours, open houses by appointment only, and offer management. We negotiate hard, coordinate title with Arizona Premier Title, and close at your chosen escrow office.
We publish our commission structure because we believe transparency is the cheapest marketing we can buy. The figures below are standard for Paradise Valley residential transactions; land and commercial engagements are quoted separately.
All commissions are negotiable and not fixed by law. The figures above reflect our standard engagement; bespoke arrangements for land assemblage, multi-parcel sales, and long-term advisory retainers are quoted in writing after the initial consultation. Arizona license #SA658298000.
Whether you are six months from listing or simply curious about current value, we will respond within one business day with next steps. The first consultation is always complimentary, and the written valuation is included with any signed representation agreement.
Prefer to talk first? Call the studio and ask for Mara or David directly — we answer our own phones between 8am and 6pm, Monday through Saturday.