UK's No.1 Sports Retailer · Winchester

Own The Game.
Gear Up In Winch.

From Nike England FIFA World Cup 2026 kits to running, football, gym and streetwear — find the biggest brands and the boldest deals right in the heart of Winchester at The Brooks Shopping Centre.

Shop Spring Deals Find The Store
100+
Premium Brands
5★
Brooks Centre
£20
Off £50+ Frasers Plus
New Season Drop
Athletes in Nike England FIFA World Cup 2026 kits and Sports Direct apparel training and playing sport at intensity
★ Est. ★ Winchester SO23 8QY
// Now Live In Store

Deals That Hit Different

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★ Limited Edition

Nike England
FIFA World Cup
2026 Kits

Rep the Three Lions. The official England 2026 World Cup home and away kits have landed at Sports Direct Winchester. Sizes from kids to adults — while stocks last.

Shop Now In Store
£74FROM · ADULT
★ Frasers Plus

£20 OFF
When You Spend
£50+

New accounts only. Representative 29.9% APR variable.

Apply In Store
★ Spring Campaign

Spring Deals
From The
Biggest Brands

Up to 50% off across footwear, clothing & equipment.

Find Out More
★ Finance

Buy Now,
Pay In 3
Interest Free

Split the cost on the gear you need. Representative 29.9% APR variable.

How It Works
★ Just Landed

Run, Lift,
Play — New
Season Trainers

Nike, adidas, Hoka, Asics & more. Fresh colourways hitting the shop floor weekly.

Browse Footwear
// The Floor Plan

Shop By Sport.

Visit Winchester Store →
01 / Football
Boots,
Kits &
Pitch Gear
→
02 / Running
Trainers,
Track &
Trail
→
03 / Fitness
Gym,
Lifting &
Cross-Train
→
04 / Casual
Streetwear
&
Lifestyle
→
05 / Outdoor
Hiking,
Walking &
Waterproofs
→
06 / Kids
Next
Gen
Kits
→
07 / Courts
Tennis,
Squash &
Racket
→
08 / Team
Rugby,
Cricket &
Hockey
→
// The Line-Up

The Heavyweight Brands.

Nike adidas Under Armour Puma New Balance Reebok Asics Hoka Skechers Converse Vans Everlast Slazenger Dunlop Karrimor Lonsdale Umbro Mitre Gilbert Gray Nicolls
Opening
Hours
Open Now
  • Monday09:00 — 18:00
  • Tuesday09:00 — 18:00
  • Wednesday09:00 — 18:00
  • Thursday09:00 — 18:00
  • Friday10:30 — 16:30
  • Saturday09:00 — 18:00
  • Sunday10:30 — 16:30
// Winchester Flagship

Find Us Central.
Find Us Stocked.

Units 3, 4, 5, 6a & 6b
The Brooks Shopping Centre
Middle Brook Street, Winchester
SO23 8QY

✆ +44 343 909 3815 ⌖ Get Directions
Click & Collect Frasers Plus Accepted Student Discount Kids & Adults Wheelchair Access Changing Rooms
// Inside The Brooks

Parked Right In The Heart Of Winchester.

We're inside The Brooks Shopping Centre — neighbours with Primark, T K Maxx, HMV and The Entertainer. Pop in for the kit, stay for the street. Middle Brook Street is seconds from Winchester's main shopping quarter and a short walk from the railway station.

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