Bethesda financial district at dusk
Merrill Lynch Wealth Management

A goals-based advisory practice serving individuals, families, and business owners across the Bethesda corridor and greater D.C.

7501 Wisconsin Ave Bethesda, MD 20814
By appointment
(301) 215.4426

BAKER, ELLIS, STROEBEL

01 — Philosophy
Who we are

The best financial approach is the one that helps you pursue your goals.

Bethesda Wisconsin Avenue office corridor Bethesda, MD

From the very first conversation, we talk about your aspirations — and we encourage you to ask questions about the issues that matter most to you.

Calculating how to manage future health care expenses? College on the horizon? Considering the sale of a business or the purchase of a home? Preparing to pass your wealth to future generations? It all starts with a plan intended to help you manage, grow, and preserve your wealth today, while also considering the impact it can have for years to come.

With access to the investment insights of Merrill and banking solutions from Bank of America, we work with you to develop an approach designed to help address your financial needs — at every stage of your life.

2016–'26
Barron's & Forbes recognition span
3
Senior advisors on the team
7
Life priorities we plan around
02 — Approach
How we work

An effective approach begins by understanding what matters most to you.

01

Understand

We start by getting to know you — your goals, your priorities, and how you feel about investing. Drawing on behavioral finance research, Merrill's Investment Personality Assessment helps us refine the approach around your actual preferences, not a template.

02

Design

Together we agree on next steps and build a goals-based financial strategy that reflects your investment style and life plan. Your objectives, time horizon, liquidity needs, and sensitivity to risk are all taken into account.

03

Adjust

Your life and goals change. We have tools to help you keep track of those changes so they are reflected in your financial approach. Success is measured by the progress you make toward reaching your goals — with thoughtful adjustments as conditions warrant.

03 — Capabilities
What we do

A personalized investment strategy, specifically designed for you.

Years of experience working with clients through multiple market fluctuations have given us insight into how we may best help you pursue your goals. Below is a representative sample of the capabilities we offer — every engagement is shaped around your circumstances.

01 $250–$500 / hrinitial consultation

Wealth Management Strategy

A comprehensive goals-based financial plan covering investment allocation, liquidity, time horizon, and risk sensitivity — built collaboratively and refined as your life changes.

Goals-basedBehavioral finance
02 0.50–1.25%of AUM, annually

Investment Portfolio Management

Actively managed portfolios aligned to your investment personality, drawing on Merrill's global research and Bank of America's banking solutions for a fully integrated balance sheet.

EquitiesFixed incomeAlternatives
03 $3,500–$7,500flat engagement

Retirement Income Planning

From Social Security timing to withdrawal sequencing and required minimum distributions, we design a retirement income plan intended to sustain the lifestyle you want — through every market.

Social SecurityRMDs
04 $2,500–$5,000flat engagement

Education Funding Strategies

529 plans, custodial accounts, and tax-aware savings structures for families planning for college, graduate school, or multigenerational education transfers.

529 PlansTax-advantaged
05 $5,000–$12,000flat engagement

Business Owner & Succession Planning

For owners considering a sale, recapitalization, or internal transition — coordination with your legal and tax advisors on structure, liquidity, and post-sale wealth preservation.

SuccessionLiquidity events
06 $4,000–$9,000flat engagement

Estate & Legacy Strategy

Working alongside your estate attorney, we help structure transfers to family, charities, and causes you care about — addressing healthcare directives, gifting strategies, and trust funding.

LegacyCharitableTrusts
04 — Recognition
Independent acknowledgment

A track record acknowledged by independent publications.

  • 2026 Forbes Best-in-State Wealth Management TeamsPublished January 2026 · data as of March 31, 2025 The Group
  • 2025 Forbes Best-in-State Wealth Management TeamsPublished January 2025 · data as of March 31, 2024 The Group
  • 2024 Forbes Best-in-State Wealth Management TeamsPublished January 2024 · data as of March 31, 2023 The Group
  • 2023 Forbes Best-in-State Wealth Management TeamsPublished January 2023 · data as of March 31, 2022 The Group
  • 2022 Barron's Top 1200 Financial AdvisorsPublished March 2022 · data as of September 30, 2021 G. Baker
  • 2022 Forbes Best-in-State Wealth AdvisorsPublished April 7, 2022 · data as of June 30, 2021 G. Baker
  • 2019 Forbes Best-in-State Next Generation Wealth AdvisorsPublished September 4, 2019 · data as of March 31, 2019 J. Stroebel
  • 2016 Barron's Top 1200 Financial AdvisorsPublished March 2016 · data as of September 30, 2015 G. Baker
Bethesda office interior at golden hour

"Recognition is a byproduct, not the goal. The goal is the plan that lets you sleep at night."

— The Baker, Ellis, Stroebel Group
05 — Team
Meet our advisors

A senior team, working together for you.

GB

Gregory Baker, CIMA®

Managing Director
Wealth Management Advisor
301.215.4424 ext. 4424
ME

Michael Ellis, CFP®

Senior Vice President
Wealth Management Advisor
301.215.4426 ext. 4426
JS

Jonathan Stroebel

Senior Vice President
Wealth Management Advisor
301.215.4411 ext. 4411
06 — Begin

Let's talk about what's next.

Whether you are preparing for retirement, weighing a business transition, or simply want a second set of eyes on your current plan — we would welcome a confidential conversation. There is no cost or obligation for an initial meeting.

Office 7501 Wisconsin Ave, Bethesda, MD 20814
Hours Monday–Friday, 8:30am–5:00pm ET · by appointment

Request an introduction

A member of the team will respond within one business day.

By submitting this form you acknowledge that the information provided will be used solely to respond to your inquiry. Merrill Lynch does not provide tax or legal advice. Please consult your own advisor.

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