Independent Fiduciary Advisors · Bethesda, MD

Wealth, built with intention — not impulse.

AXA Advisors is an independent financial planning firm in Bethesda, Maryland, guiding physicians, founders, and families across the D.C. metro through retirement, tax, estate, and investment decisions — one disciplined decade at a time.

Fiduciary Standard Always
Clients Served 320+
Avg. Relationship 11 yrs
Founded 2009
What we do

A complete balance sheet, orchestrated.

Six disciplines, one coordinated plan. Each tile below represents a pillar of how we steward capital for Bethesda households and the businesses that fund them.

01 — Retirement Strategy

Retire
on purpose.

Monte Carlo stress-testing, Roth conversion ladders, and a withdrawal sequence engineered to outlive markets — and you.

02 — Wealth Management

Globally diversified, locally understood.

Low-cost, tax-aware portfolios built around your goals — not a quarterly quota.

03 — Estate

Legacy, structured.

Trusts, gifting strategy, and beneficiary coordination with your attorney.

04 — Tax

Loss harvest · QBI · Roth

05 — Business Succession

Exit on your terms.

For D.C. metro founders: valuation prep, buy-sell architecture, and post-exit reinvestment.

06 — Risk

Term, LTC, umbrella & DI

Insurance as architecture, not afterthought.

Fiduciary

Always.

The Firm

A Bethesda
advisory built on
discipline & discretion.

Founded in 2009, AXA Advisors operates as an independent, fee-only fiduciary. We do not earn commissions on products, and we do not answer to a national brokerage. We answer to the 320 households across Montgomery County who have entrusted us with their plan.

AXA Advisors reviewing a financial plan with a client at a wood conference table in the Bethesda office

Independent by design.

Our founder, Margaret Holloway, CFP®, started AXA Advisors after fifteen years inside two national brokerages — convinced that households in the D.C. metro deserved a planner whose revenue did not depend on which annuity they recommended. That conviction still shapes the firm.

Today, our team of six serves physicians from Suburban Hospital, partners at Bethesda law firms, founders exiting software businesses, and families navigating the quiet complexity of inherited wealth. Every relationship begins with a written plan and a flat or asset-based fee — disclosed in plain English before any signature.

We meet clients in person at our Wisconsin Avenue office, virtually across state lines, and twice a year at our review dinners held at the Kenwood Club. Planning, in our view, is a long conversation — not a quarterly printout.

$410M
Assets under advisement
320+
Households served
15yr
Average advisor tenure
0%
Commission-based revenue
Services & Pricing

Six pillars,
one coordinated plan.

Every engagement begins with a written financial plan. From there, clients may engage us for ongoing wealth management, project-based advisory, or both. Indicative fees are below — final engagements are quoted in writing after a complimentary consultation.

01

Comprehensive Financial Planning

A written plan covering retirement projections, investment allocation, tax strategy, estate review, insurance audit, and education funding. Delivered in 60 days, refreshed annually.

$3,500 one-time, flat
02

Ongoing Wealth Management

Discretionary portfolio management, quarterly rebalancing, tax-loss harvesting, and continuous planning access. Asset-based fee, declining at higher tiers.

0.85% of assets / year
03

Retirement & Distribution Strategy

For clients within five years of retirement: Social Security optimization, Roth conversion laddering, SEPP planning, and a tax-efficient withdrawal sequence.

$2,800 project fee
04

Estate & Trust Coordination

Beneficiary audit, gifting strategy, trust funding review, and coordination with your estate attorney. Includes a written legacy summary for heirs.

$4,200 project fee
05

Business Succession & Exit Planning

For owners of D.C. metro businesses between $2M–$50M revenue: valuation prep, buy-sell architecture, key-person structuring, and post-exit reinvestment.

$6,500 engagement fee
06

Tax Optimization & Filing Coordination

Year-round tax planning, quarterly estimated payments, K-1 review, and coordination with your CPA. Includes an annual tax projection delivered each November.

$1,800 annual add-on
07

Risk & Insurance Audit

Independent review of term life, long-term care, disability, and umbrella coverage. We do not sell policies — we evaluate them, then refer you to carriers directly.

$1,200 flat review
How we work

Four steps.
No surprises.

01

Discovery

A 60-minute complimentary conversation — in our Bethesda office or by video. We listen to your goals, balance sheet, and the people who depend on you. No deliverable, no fee.

02

Plan

Within 30 days, you receive a written plan: retirement projection, investment allocation, tax opportunities, and an estate summary. Reviewed together in a second meeting.

03

Implement

We open accounts, transfer assets, retitle beneficiaries, and coordinate with your CPA and attorney. Every action item has an owner and a deadline.

04

Steward

Twice-yearly reviews, ongoing tax-loss harvesting, and an open line for life events — a job change, a parent's decline, a child's college decision. Planning never sleeps.

"

AXA Advisors rebuilt our retirement plan from scratch — and found us $42,000 a year in tax efficiency we didn't know existed. They speak plainly, return calls the same day, and treat our money like their own.

Dr. Anil & Priya Mehta — Internal Medicine Physician & Family, Chevy Chase, MD · Clients since 2016

Begin the conversation

Let's build
your next decade.

Tell us a little about where you are and where you'd like to be. We reply to every inquiry within one business day — and the first consultation is always complimentary.

Bethesda Office
4,500 Wisconsin Avenue
Suite 200
Bethesda, MD 20815

Two blocks from the Bethesda Metro. Validated parking in the building garage.

Direct line

Monday–Thursday, 8:30am–5:30pm ET. Voicemail returned same business day.

Email

For existing clients, use your secure portal link — not this address.

Serving
Bethesda · Chevy Chase · Potomac · Rockville · Northwest D.C.
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